A forward-deployed A-team inside yours.

We work within budget and timeline

One process in production — in 2 weeks
The whole product — in 8

Lenta OnlineUtkonosAtomEatrHyundai MobilityBridgerPayiSmart

10 cases9 industries6 people1 / week prod.

The full cycle of work on your project

From design and development to delivery, communications and growth. We assemble the right team for the task and run the project under a single contract.

Project design

idea → concept

Strategy, concept, design. We help articulate the task, shape the idea and turn it into a clear project.

structure · client journey · moodboard · prototype · launch plan

→ launch

Development

from task to solution

Websites, digital products and services. We build tools that are easy to use and help the business run more efficiently.

Project stagesin progress

01Research and problem framing

02Concept and structure

03Design and prototype

04Development and setup

05Launch and support

Coordination

one loop

The team, contractors, deadlines and details. We connect people, resources and processes so the project moves without extra complexity.

Everyone involved, every task and deadline — in one system. We coordinate the process and answer for the result.

Special formats & partnerships

concept & format · partners · result

Offline projects at the crossroads of ideas, products and partnerships.

We devise and launch unconventional formats of engagement.

We bring internal products, brands and outside partners together around a shared idea.

Concept & format
Partners
Result

Brand & communications

image · voice · presence

event → content → creator → distribution

We turn a brand’s presence at an event into content that keeps working after the event ends.

What we do

Creative concept
Event production
Creator & influencer integrations
UGC
Vertical video
Photo production
Product integration
Content packages

PerekrestokNew Star WeekendSportmaster PRONew Star WeekendSalomonNorthlandDr. Herbarius Smith

01 — where the team has shipped

10 companies

Lenta OnlineUtkonosAtomLIMÉBridgerPayEatrHyundai MobilityiSmartAstroCoachBianca

The scale of the clients whose products the team has worked on — from public sources.

0.0T ₽

Lenta group revenue, 2025

0+countries

BridgerPay payment network

0B ₽

invested in the Atom EV project

Our own numbers on these projects:

0cases

shipped to production

0M+

users at Eatr

rps of Hyundai Mobility telemetry

02 / method

Four rules we use to take a product to production.

how we work

our team

Sergey Narhi

CEO, Co-Founder

Anton Borodaev

Co-Founder, Art Director

Arina Molochkova

Product, BizDev

Vladimir Kanygin

Backend developer

Kirill Klein

ML Engineer

Meet the team

01
We build first, then discuss
We don't spend weeks on endless approvals. We quickly put together a working version and show you the result.
02
One team, not a contractor
We work inside your process and share responsibility for the result with your team.
03
Something ships every 1⁠–⁠2 weeks
We don't wait for the perfect moment. We regularly ship new features and test them on real users.
04
Everything is measurable
We record the result in numbers: what we did, what changed, and what it gave the business.

We build first, then discuss

We don't spend weeks on endless approvals. We quickly put together a working version and show you the result.

One team, not a contractor

We work inside your process and share responsibility for the result with your team.

Something ships every 1⁠–⁠2 weeks

We don't wait for the perfect moment. We regularly ship new features and test them on real users.

Everything is measurable

We record the result in numbers: what we did, what changed, and what it gave the business.

AI adoption scale

From the first agent to a new model of the team.

On the scale by Boris Cherny — the creator of Claude Code — teams land on steps 1⁠–⁠3 after working with us. We’re on the fourth and already moving to the fifth: the scale just doesn’t go there yet.

client teams after us · 1–3

us · moving 4 → 5

step 0

Household

AI is used now and then.

“Alexa, what’s the weather?” and the odd chat. None of it at work: either it isn’t allowed in, or nobody has tried.

step 1

Assistant

One agent helps a person do the work.

One agent, one session, you read every edit yourself. Still, an afternoon’s task now fits between meetings.

step 2

Parallel

Several agents work at the same time.

Five to ten agents work in parallel, each on its own branch. Tests, lint and review run automatically.

step 3

Loop

Agents take on tasks and work under human oversight.

Agents write nearly all the code and pick up work themselves. “Did you read the code?” turns into “what context will it be missing?”

step 4

Production

The system runs all the time.

Thousands of agents work as part of the production process. People set the tasks, accept the result and own it — not the lines of code.

step 5

A new team model

The company is built around the new way of working from day one.

The company is built around agents from day one: processes, roles, economics. For every project the agents plug in the production line it needs.

step 0

Household

AI is used now and then.

“Alexa, what’s the weather?” and the odd chat. None of it at work: either it isn’t allowed in, or nobody has tried.

step 1

Assistant

One agent helps a person do the work.

One agent, one session, you read every edit yourself. Still, an afternoon’s task now fits between meetings.

client teams after us · 1–3

step 2

Parallel

Several agents work at the same time.

Five to ten agents work in parallel, each on its own branch. Tests, lint and review run automatically.

step 3

Loop

Agents take on tasks and work under human oversight.

Agents write nearly all the code and pick up work themselves. “Did you read the code?” turns into “what context will it be missing?”

step 4

Production

The system runs all the time.

Thousands of agents work as part of the production process. People set the tasks, accept the result and own it — not the lines of code.

us · moving 4 → 5

step 5

A new team model

The company is built around the new way of working from day one.

The company is built around agents from day one: processes, roles, economics. For every project the agents plug in the production line it needs.

Boris Cherny · Steps of AI Adoption · Jul 16, 2026

03 — timing

Our timeline vs. the market’s.

Task	Market norm	Narhi	Team
01MVP or a new product	24 wks	8–12 wks	4 ppl
02A major feature in a live product	12 wks	4–6 wks	3 ppl
03Redesign with a new design system	16 wks	6–8 wks	3 ppl
04Integration or migration	8 wks	3 wks	2 ppl
05Automation on top of an existing process	6 wks	2 wks	2 ppl

“Market norm” is the timeline clients brought us in their plan before the start.
Ours come from the projects on this page; under NDA — no name, but the number stays.

04 — pricing

Where to start and what it costs.

A four-step ladder. You can stop any step on any Friday.

01entryReview45 minutesWhere the bottleneck is and what we’d do in two weeks.$0→

022 weeks

Pilot

One process, live in production. The metric is agreed up front.

from$9,500$9,500–$18,000

Discuss →

03from 4 weeks

Pod

Art director, two engineers, a designer. Weekly delivery, weekly billing.

from$40,000/ mo

Discuss →

048⁠–⁠12 weeks

Zero to production

The whole product: discovery, design system, production, infrastructure.

from$80,000$80,000–$200,000

Discuss →

A pilot usually fits under your internal no-tender threshold. The exact figure is in your procurement policy.

Prices are guides as of September 2026. Final pricing after the review.

05 — cases

10 cases · 9 industries

A metric, not a list of deliverables.

Every case: one task, one result, duration and team size.

Hyundai Mobility

car subscription · Russia’s first online car-subscription service

4M rps of telemetry and terabytes of traffic a week on own hardware. Apps live in the App Store and Google Play. The service went from 1,600 to 5,000+ clients in a year (Hyundai’s public figures).

33 wks · 3 stagesopen case

Eatr

consumer · recipes & nutrition

Production stable within two weeks. 0 seconds of downtime at the 10× New Year peak. A new meal-plan engine in four months. 6M+ customers.

22 wks · 3 stagesopen case

Lenta Online × Utkonos

e-grocery · merger of two products

One codebase in production after 3.5 months. Several stable releases in a row — then handover to the in-house team.

15 wks · 3 stagesopen case

Atom

electric vehicle · the car’s digital interfaces

The visual and UX logic of the car’s key interfaces is in place. The AR HUD and the yoke with a touch display are part of an HMI concept with no equivalent on the mass market. Design, engineering and production worked as one chain.

78 wks · 5 stagesopen case

All cases on one page

06 — objections

Four questions everyone asks.

“A small team can’t handle our scale”

The ceiling is set by architecture, not by headcount. The team has run products at Lenta Online and Atom — hundreds of staff and millions of users — and held 4M rps of Hyundai Mobility telemetry on own hardware.

“Fast means shallow”

You see a demo every evening and code in production every week. Payment orchestration at BridgerPay and oncology diagnostics leave no room for shallow work.

“What happens to the code if you leave”

Code rights transfer to you as each week is paid. What stays: the repository, documentation and the design system.

“We have a security team”

We work inside your perimeter: your repositories, your infrastructure, your access. That is how we handled patient data inside a hospital’s secured perimeter and passed a children’s personal-data audit for a state programme.

07 — people for you

1 filter · 2 ways

We found our own. We’ll find yours.

Everyone here was several times faster than the rest of their previous team. That kind of filter can’t be run by hand at volume, so we turned it into a tool and a service.

01service

Hiring the best

Our in-house agency: we find the ones who are several times faster than the rest of their team. The same filter we used on ourselves. That is how a hospital got its team for an early cancer-diagnosis project.

discuss→

02product · in pilots

Smoothiebox

Our AI hiring system: plugs into your ATS and job boards and does the candidate breakdown — the choice stays yours.

open↗

08 — entry

45 minutes. No forty-slide proposal.

A 45-minute review.

We’ll find where your bottleneck is and what we’d do in two weeks. Free, with no presentation about us.